Search Engine Optimisation for Doctors and Medical Experts

Search Engine Optimisation or SEO is the practice of enhancing the quality and quantity of your website pages in order to rank more highly on Google’s search results page. Google has complex technologies and algorithms that are constantly analysing and categorising websites to see how they compare to everything else. Of course, you want your website to be the one that’s appearing first when people search for your kind of practice in your area, but so does everyone else. To get there can take time.

The main reason for this is that every doctor and specialist who has a business website they are relying on for customers, is trying to do the same thing. The more competitive your medical specialisation, the more competitive getting to (and staying on) the first page of the relevant search results becomes.

At Doctor Web Design, we have 15+ years experience designing and building websites, and providing SEO services is a core of what we do. We only use up-to-date, approved (‘white hat’) techniques and methodologies to put you in front of the competition. Our goal is to build long-term value into your website, making it a valuable investment, not just ‘a thing you need to have’.

Content for Your Website:

Effective SEO depends significantly on the quality of your website content. Without high-quality and compelling content, it is difficult to engage the visitors. Google as well is also checking a website’s readability, and even further to see what website visitors are doing when they reach any given page. For example:

  • How much time they spend on the website
  • Number of website pages visited
  • If a visitor watches any of the videos or click any links
  • Identification of the new and repeat visitors
  • How fast they leave a website

Using this information (and more), Google will decide where your website will feature in the search results.

Making Use of Online Channels:

Connecting to new customers and patients is not just about search results. Optimisation of the overall online presence for your medical practice extends beyond your website.

Social Media: Effective utilisation of the most important social media platforms can help build your brand loyalty, improve patient retention, and stimulate new referrals.

Review Websites: Find out the review platforms that are actually contributing new patients to your practice.

Online Directories: The citation profile of doctors and medical specialists can be influenced significantly by these listings. These directories can also send high-quality traffic to your website.

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