Online Marketing

At Doctor Web Design, building a beautiful and appropriate website is just the first step. The ultimate goal is to make sure that your website is found online by people specifically looking for a doctor or health professional with your specialisation.

With thousands of new websites getting launched every day, competition for the first page of Google’s search results is ever rising. We can keep you headed in the right direction, and help you pull out in front of your competition. Our SEO, email marketing, and social media services can connect you to potential patients, offering you a competitive edge. We’ve been helping professionals do this for over 15 years.

An official Google Premier Partner

Our marketing campaigns are targeted towards getting you the maximum return on your investment. What recommendations we make to achieve this will depend on a number of factors. There is no ‘one size fits all’ solution, as each Practice has its own unique requirements.

Our Pay-Per-Click (PPC) Google AdWords and Search Engine Optimisation (SEO) campaigns for doctors and health professionals can help direct people to your new website. Based on the exact needs of your clinic, Google-accredited practitioners can work out a comprehensive solution and plan for you.

Make sure you know what you’re getting

Sometimes in SEO there is a distinction made between so-called ‘white hat’ and ‘black hat’ practices. While this is not necessarily an official term, the difference between these two is that white hat SEO practitioners use Google recommended techniques to improve SEO, and black hat practitioners tend to use combinations of outdated, deprecated, or even fraudulent or misleading techniques.

Unfortunately another difference between them is that black hat practitioners tend to promise the earth. Selling points like ‘Guaranteed results’, ‘3 months to page 1’, or a specific quoted price for a certain amount of keywords all sound very attractive to the unwary Practice owner. What they offer sounds a bit like a fast food menu in SEO terms.

Sometimes black hat solutions work extremely well for a short amount of time – before Google cottons on to the practice being employed and comes down hard on penalising the website. In other words, you need to be careful that the SEO company you employ is ‘white hat’.

Ensuring you are working with a Google Premier Partner like us is one of the safest ways to make sure that your online presence is in good hands.

SEO: By making all necessary alterations and modifications, we can help you optimise your website for the keywords that are most critical for your online presence. This will result in better ranking of your website in top search engines such as Yahoo, Bing, and Google. Get in touch to find out more about our doctor and healthcare professional SEO packages, and you’ll be able to build a robust online identity without breaking your bank.

PPC Marketing: If you are looking for website visitors immediately, this is probably your  strongest option. We can create as well as manage your targeted AdWords campaign for a more short term solution to getting customers to your website.

Facebook Ads: Facebook provides unique marketing benefits because it is able to target individuals based on their demographic patterns. Making use of this social media platform, we have helped many doctors attract a steady flow of new patients and build brand loyalty.

Our tailor-made website building and marketing packages are perfect for all medical specialists.