An official Google Premier Partner
Our marketing campaigns are targeted towards getting you the maximum return on your investment. What recommendations we make to achieve this will depend on a number of factors. There is no ‘one size fits all’ solution, as each Practice has its own unique requirements.
Our Pay-Per-Click (PPC) Google AdWords and Search Engine Optimisation (SEO) campaigns for doctors and health professionals can help direct people to your new website. Based on the exact needs of your clinic, Google-accredited practitioners can work out a comprehensive solution and plan for you.
Make sure you know what you’re getting
Sometimes in SEO there is a distinction made between so-called ‘white hat’ and ‘black hat’ practices. While this is not necessarily an official term, the difference between these two is that white hat SEO practitioners use Google recommended techniques to improve SEO, and black hat practitioners tend to use combinations of outdated, deprecated, or even fraudulent or misleading techniques.
Unfortunately another difference between them is that black hat practitioners tend to promise the earth. Selling points like ‘Guaranteed results’, ‘3 months to page 1’, or a specific quoted price for a certain amount of keywords all sound very attractive to the unwary Practice owner. What they offer sounds a bit like a fast food menu in SEO terms.
Sometimes black hat solutions work extremely well for a short amount of time – before Google cottons on to the practice being employed and comes down hard on penalising the website. In other words, you need to be careful that the SEO company you employ is ‘white hat’.
Ensuring you are working with a Google Premier Partner like us is one of the safest ways to make sure that your online presence is in good hands.